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How To Come Up With A Blog Name That Works

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By Kermit Vaughn

Your blog name is its identity. It’s your brand. From an outside perspective, you, the creator, are whatever that name is.

Choose it wisely.

Your blog title will also set the tone for how people perceive your blog as an entity – long before they read the first word or get a glimpse of your brilliant web design.

If a reader happens to really connect with something you said and goes to tell their friend about it, but when they try to tell that friend how to go to your website and it’s a weird name, or something that sounds uninteresting, or in a different vein than they are interested in, you may lose that reader before you ever had a chance to engage them.

Scared? Don’t be. The tips below will help get you rolling in the right direction.

First things first… what are you doing?

Seriously, what are you doing? Why are you writing a blog? Is it to express yourself? Is it to make money off of ad revenue? Is it to establish expertise in your particular industry?

These questions must be answered before you can move forward with naming your blog.

If you have a business-related blog you’ll want to have a name that is specific and directly relates to what a user might be searching for.

That is – say you’re writing a blog about finance in hopes of generating income from ad revenue, you’ll want to aim for a name that is strong and firmly rooted in the finance industry.

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In these cases, blog names that are several words long are totally fine – which is not the case for more personal blogs.

As your blog gets more personal, you’ll want to aim for as few words as possible.

If your blog is about you and your life, two, maybe three, words are ideal.

If you’re writing about a hobby or niche interest you’re passionate about, bringing that count down to one word is perfect.

 If your blog is about something personal or hobby/passion-related, you’re perfectly fine using a made up word or a new word spliced together from two others to create a new meaning unique to yourself. 

If the aim of your blog is to build credibility, you might want to stay clear of this practice.

Those are great tips, but I’m drawing a blank…

It’s not very helpful for me to tell you how many words you can use in your title if you can’t even think of one word to start with – after all, naming things is a brutal, arduous process.

You have to pack the entire ‘identity,’ as I mentioned earlier, of your blog into just a few words. To complicate things further, many of the good names are already taken.

Where to start?

How about a list?

  • Write down what your blog is about?
  • What is the mission statement?
  • What subjects does it cover?
  • How specific is it?
  • Why have you chosen this subject?
  • Why have you chosen to spend your time writing to an anonymous audience?

Answering these questions will help hone in your personal tastes for what you’re doing.

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Many people are actually able to create their blog titles by stealing one phrase or group of words from their personal mission statement.

If you can’t find a string of words from your mission statement that works for you, try thinking of synonyms or parallels to your subject and other words.

Write it all down. Everything. Every single possibility that springs to your mind hits the paper. None of it has to be gold. 90% of it will be far more unsavory.

Doesn’t matter, just start sticking stuff together until you’ve got something catchy, or, at the very least, reflects what you plan to do with your blog.

If you fall in love with a name but it’s taken…

All might not be lost. You still might be able to use that name in another way, but don’t get carried away on me.

I don’t want to hear from some company’s lawyers in a couple months from now saying that I told you to steal their name but put .net after it instead of .com. I’m not saying that.

However, as of last summer, ICANN – the board the governs the Internet (yes. Yes, that’s a thing) – approved hundreds of new top level domains.

At least I think it’s hundreds. I didn’t actually count because… hundreds. Why would I count that?

In any case, here’s a list of top-level domains you can now use:

What’s a top-level domain? .com is a top-level domain. .net is a top-level domain. .org is a top-level dom- do you see where I’m going with this?

Ironically, the top-level domain is the last part of the index page address.

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At the end of the day, these new top-level domains blow wide open a whole new world of possibilities for blog names that didn’t exist just one year ago.

So go forth and have fun.