It is absolutely necessary to have a WordPress website that loads quickly if you wish to be successful in this day and age when consumers are more impatient than they have ever been and digital competition is growing.
As you continue reading, we will explain how to evaluate your site’s Google PageSpeed score but also make seven adjustments that are easy to do but have a significant impact on the speed of WordPress.
What exactly is meant by “Google PageSpeed”?
Google PageSpeed is a free collection of tools that analyze how efficiently your website loads. In addition to this, it provides your website with two separate speed scores, both of which can reach a maximum of 100 points: one for mobile and the other for desktop.
You should strive to get a score of at least 90 out of 100. A score of less than 50 is considered to be officially sluggish and requires immediate improvement.
Below, you’ll find a number of suggestions that, if implemented, will significantly increase the speed of your WordPress website.
You are able to determine how well your website is doing by heading to the Google PageSpeed Insights page and entering your website’s URL into the box provided there.
It is in your best interest to monitor the Google PageSpeed scores of your website on a frequent basis and strive to boost them over time.
Beginners who are just starting out with WordPress frequently have the misconception that their website is fast if it loads quickly for them.
On the other hand, as a result of cache, the location of your browser, and a number of other factors, your blog loads significantly faster for you than it does for other visitors.
In the modern, high-speed digital world, it is absolutely necessary to have a WordPress website that loads quickly.
Users are notoriously short on patience, and they will abandon sites that take an excessively long time to load. This indicates that if your site is slow, you could very well be losing a significant amount of the traffic that visits your website.
In addition to this, the speed of your site affects the way users interact with it and engage while they are there. Therefore, increasing the speed of your website could potentially increase your bottom line by increasing the number of sales, sign-ups, donations, and other conversions you experience.
Lastly, the speed of the page is a criteria that search engines use to rank pages.
Your website will have a greater chance of being featured higher on search engine results pages (SERPs) if it loads more rapidly, particularly on mobile devices.
Here are some of the best recommendations we have for boosting your WordPress site’s PageSpeed score on Google…
1. Enable caching
When you enable caching on your site, the data from your site can be saved in what are known as caches, which are temporary storage areas on your server. Because of this, browsers will have an easier time loading the contents from your website, and they won’t need to re-download everything from your server each time your site is accessed.
Because of this, caching enhances the pace at which your pages load much faster, which is especially noticeable when users revisit your website for a second or third time. Activating this feature on WordPress is a breeze thanks to the availability of cost-free plugins like W3 Total Cache.
2. Optimise your images
The most typical factor contributing to sluggish WordPress sites is the presence of oversized graphics. When the image files on your site are greater in size, it takes longer for the website as a whole to load.
Therefore, optimizing your photos is an essential step in the process of improving the speed of your website. Image files need to be resized and compressed in order to be optimized so that they may be retrieved as well as loaded in a shorter amount of time.
Two steps are required for effective image optimization. To begin, you need to make sure that you alter your picture before you publish it to your website.
In order to accomplish this, you will need to determine where the picture will be utilized and the appropriate size for it. After that, you can make the image as small as possible by cropping it with a program like Pixlr and saving it in that format. Even something as simple as switching the file type can sometimes result in a size reduction. JPGs, for instance, are typically smaller than png images.
Installing an image optimization plugin on your site is the second step.
Smush is the plugin that we use on the mystery blogging website, and we highly suggest it.
This not only further compresses the images after they have been uploaded, which in turn increases the performance of the page, but it also offers a variety of additional image optimization capabilities, such as lazy loading.
3. Enable GZIP compression
When using GZIP compression, the lightweight compressed versions of the website files that you have will be delivered from your server to the browsers of your consumers. Because of this, the time it takes for browsers to retrieve but also load your website is significantly reduced.
Installing the WP-Optimize plugin, which particularly features a GZIP compression option, comes highly recommended by our team. When we get to our following point, which is about compressing website files, this plugin would also come in handy for that.
4. Update plugins
There are several different ways in which plugins might slow down a website. The loading speed of a website may be slowed down by a number of factors, including plugins with obsolete software, poorly designed plugins, and surplus or duplicate plugins.
It is important to keep in mind that the number of plugins installed does not, in most cases, affect the website’s load time. (That is unless you have a lot of plugins that all accomplish the same thing or aren’t being utilized, in which case you should delete the ones you don’t need.) In general, the effectiveness and value of plugins are the primary factors that determine how quickly a page loads.
It is recommended that a Google PageSpeed test be performed both before and after the installation of any plugin. This will display the impact that the plugin has on your site’s speed, allowing you to make an informed choice about whether the functionality of the plugin is worth any slowing that the site may experience as a result of using the plugin.
You may also verify how the speed of your site is influenced by the plugins you are currently using by going into the ‘Plugins’ section of the back-end of your WordPress website, deactivating each plugin in turn, and then conducting a PageSpeed test after each one.
In addition to this, you need to ensure that your plugins are always up to date, regardless of whether or not new software is now accessible. Your WordPress dashboard will constantly highlight any available updates; all you need to do to take advantage of them is check it on a regular basis and click on any update notices that appear there.
5. Ensure fast mobile loading.
When it comes to creating and optimizing the speed of your website, you really must consider mobile users first. This is especially important considering that Google primarily bases its ranks on the mobile versions of websites.
Using a WordPress theme that is responsive is the simplest approach to ensure that mobile content loads quickly. Because of this, your website will be converted and displayed in the most effective manner on displays with a lesser resolution.
In addition, there are a number of plugins that can greatly assist you in enhancing the mobile performance of your WordPress website.
WebP Express will transform the photos on your website into lightning-fast web versions that are compatible with 80% of mobile browsers. Keep in mind, however, that in order to accomplish this, image compression software will need to be installed on your server.
It is also advised that you use the WordPress AMP plugin to speed up mobile browsing. It will generate Accelerated Mobile Pages (AMP) versions of your websites, which will load very quickly on mobile as well as other devices.
6. Minify CSS, HTML & JS files
Your website’s code can have comments added to it by using the CSS, HTML, and JS files. These comments can be used, for instance, to clarify the formatting or style. Although it may sound technical, “minification” merely refers to the process of lowering the size of these files and removing any extraneous code.
If you do this, your website will be able to load more quickly, while still preserving the essential information that is required for your website to display properly.
This is a very useful move that should not be overlooked. With the help of the free WP-Optimize plugin, you can quickly and easily reduce the size of the JS, HTML, and CSS files that make up your WordPress site.
7. Clean up your database
Lastly, you may make your website run faster by giving it a thorough spring cleaning.
Your WordPress database will grow increasingly cluttered with obsolete and unused files as you continue to use your website, which will cause your site’s performance to degrade. By deleting the things from your database that are no longer required, database cleaning makes everything run more quickly.
These will operate on their own in the background to ensure that your database is always up to date and to ensure that page speed is optimized.