If you’re contemplating creating a website, there are numerous aspects to take into account. “What pages should I include on my website?” is a common inquiry from small business owners.
The first step in determining what to include on your website is to think about your visitors as well as what they expect to see.
You need to know why your clients are on your blog and what they want to accomplish before you can begin to meet their needs.
There are a number of essential pages that you should have on your website, and we’ll explain why in this article.
1. About Us Page
A more in-depth explanation of your personal or professional background can be found on your “About Us ” page. In this section, you can talk about your values and the history of your firm.
Visitors are more likely to make a purchase or stay on your site if you can demonstrate how you vary from the competition. When your customers can relate to the values and culture of your company, this is much more true.
You should include any awards or recognition the company has received, as well as bios of the people that work there. Your consumers will have a more personalized experience as a result.
This page will be the most visited page on your site. As a result, it’s imperative that this page be visually appealing. There are a few things you may include in this section to introduce yourself and your crew (if you have any), explain the objective of your blog, and identify your target audience.
2. Contact page
If your customers can’t get in touch with you, then your website is a waste of time. And that is where your contact page kicks in. We recommend including your phone number and email as well as any social media accounts and your business’s hours of operation on your website.
While it’s critical to have a contact page that’s easy to find, your primary contact information should also be included in places like the footer and/or top of your site.
People can quickly reach out to you via a contact page. Your contact information is listed here; some blogs contain a contact form so that a visitor can easily get in touch with you.
WPForms is an excellent plugin for creating a “Contact us” page on your website. If you want to build your blog, this plugin can help you do more than just create a contact form; it can also generate and gather leads.
3. Disclaimer page
Besides the main pages, there are quite a few essential pages that every site must have by law. When a disclaimer is used to shield a company from legal action, it does just that. Based on what you’re selling, your disclaimer will be different from other businesses.
It’s typical to put a “notice of risk” on tangible products, limit your obligation to intangible services and intellectual property, and safeguard the copyrights of all of your blog’s unique content through copyright protection.
4. home page
For the most part, visitors will see your homepage first. It must be engaging enough to pique their interest and persuade them to continue browsing your site.
If you want to capture the attention of potential customers, include an eye-catching “hero” image or slideshow at the top of the page.
You should also include an introduction, a synopsis of your offerings, a call to action, and a means to contact you.
Despite the fact that having a visually appealing homepage is a plus, it isn’t necessary. To avoid slowing down your website with too much information and photos, it’s crucial to keep this in mind.
If your website takes more than 15 seconds to load or doesn’t contain the content you promise, most visitors will leave.
5. A Privacy Policy page
A Privacy Policy page is also a critical legal requirement. In order to ensure your visitors that you are lawfully collecting, storing, and using their personal information, you need a Privacy Policy page.
When it comes to data protection, it’s essential to include a privacy statement. Describe how and with whom you share, store, and process the data you acquire from visitors to your site. Let your site visitors know where they can get a copy of the data you collect from them.
The terms and conditions page is just as crucial as the privacy policy page. Here, you’ll find the regulations that visitors must follow when using your site.
Describe how your website works, as well as the rules and criteria that govern how it should be used.
An intellectual property declaration or copyright legislation should also be in place, as well as a phrase stating that you are not liable for any third-party links.
6. Terms of Service page
Terms of Service pages are statements that define the terms that users must agree to when utilizing a service, product, or intellectual property.
For the most part, terms of service pages serve the purpose of binding customers to an agreement with your company.
If any conditions are violated or exploited, the repercussions should also be stated. Consult an attorney if you’re unsure of how to write a strong ToS page.
7. frequently asked questions page
As a blogger, it is important to keep your readers up to date on the most frequently asked questions (FAQs). Here, you can answer the most common questions or complaints regarding your business, products, or services.
Your bounce rate can be significantly reduced if your FAQ page is properly compiled.
8. A Products/Services page
If you’re selling something, you’ll need a page for that. Starting with an overview of each offer is a good idea. Consider creating sub-service/product pages and categorizing them if you have more than one service or product.
It is the primary goal of launching a blog to lure readers into becoming clients. A Products/Services page’s goal is to familiarize visitors with your company’s most important products and services. That’s where you may put up your items and services for others to see.
When it comes to selling a service or product, it’s crucial to provide your customers a clear idea of what they can anticipate and explain why they should choose you over the competition.
As the last step, you should provide a call to action, such as a button, that clients may use to get in touch with you or complete the transaction.
9. Write for Us
Guest posting is something that the majority of bloggers are always on the lookout for. It is important to have a “Write for Us” page or “Guest Posts” page in order to alert your readers that you are welcoming guest posts.
This page has the potential to attract some of the best writers in the business and assure a steady flow of high-quality content to your blog through guest posting if it’s put together correctly. In other words, this is a page that every blog, no matter how little, should have.
